Email is one of the most widely used channels around the world, with over 4.3 billion people having an email address according to Statista. Not only is it where we receive our invoices, receipts, and notifications, but it's also a highly profitable marketing channel, with an average ROI…
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There are a number of things to get right - and if they all come together in synchronicity you’re going to feel the wind in your hair and the adrenaline of success. BUT… right now I understand and know your frustration if it feels like you are walking in wet tar. The first thing to set you up for success is sales measurement.