Let’s cut through the noise right away:
You can’t teach someone to build a seven-figure agency if you’ve never built one yourself.
Yet here we are, in an age where “business coaching” is the new avocado toast — everyone’s obsessed with it, everyone has an opinion about it, and everyone thinks they can whip one up before brunch.
I’ve built and run multiple profitable companies, coached hundreds of agency owners, written two books (Exactly Where You Want to Be and The AI Effect), and worked with some of the fastest-growing marketing and media businesses on the planet. And if there’s one thing I know for sure, it’s this:
Great coaching doesn’t come from hype. It comes from experience, frameworks, and results.
So if you’re here because you want to start a business coaching practice — or you want to understand what really makes a coaching business successful — welcome. You’re already miles ahead of the “I watched five YouTube videos, therefore I’m a coach” crowd.
This is the real roadmap.
Why Most Advice on “How to Start Business Coaching” Is Flat-Out Wrong
Search this phrase on Google and you’ll find a mess of generic guidance from people who have absolutely no business teaching anyone anything.
Here’s what they typically say:
“Believe in yourself.”
“Pick a niche.”
“Get on Instagram.”
“Charge your worth!”
Here’s what they don’t say:
How to coach someone to real profit growth
How to fix operational chaos
How to navigate the emotional weight of entrepreneurship
How to help someone build a $1M agency (MRR $87K)
How to diagnose a business in 15 minutes flat
How to tie business success to personal happiness
How to build a coaching system that’s actually scalable
Most of the advice is hype wrapped in hashtags.
Real coaching comes from people who have built the thing. Fixed the thing. Scaled the thing. Lived the thing.
That’s why EWYWTB exists.
Start Here: The Essential First Step to Becoming a Business Coach
You want the truth?
You can’t start coaching until you’ve admitted that you want to coach — and that you need coaching yourself.
Every single great coach I know (including me) has been coached. Still is coached. Still invests in coaching. Still learns.
Coaching is not a “position.”
It’s a decision.
A decision that says:
“My experience matters. My frameworks matter. My journey has value. And I’m ready to help someone else get their win faster.”
The first step isn’t a logo, a website, a marketing funnel, or even pricing.
The first step is identifying that you want to do it — and want to do it well.
Everything else builds from there.
If You Want to Coach Agencies, You Need Actual Agency Experience
This is where most people drop out of the running — and where you soar.
Owners of marketing, media, and creative agencies don’t need mindset fluff and motivational posters. They need someone who understands:
How to price retainers
How to fix scope creep
How to fire a toxic client without blowing up revenue
How to hire talent without blowing up payroll
How to systemize delivery
How to navigate the mental load of leadership
How to create profit margins that don’t require therapy
They need someone who can map the link between:
Passion → Profit → Happiness
(because yes — all three matter).
They need someone who has run the gauntlet — and lived to tell the story with humor.
They need you.
A Real Case Study: How Evan Built His Path to a $1M Agency
Evan came into Exactly Where You Want To Be with talent, hustle, and a reputation — but not a roadmap.
He wanted:
Predictable revenue
Better clients
Work-life harmony
A future that wasn’t powered by burnout
What he got was structure, accountability, and clarity.
Together, we built:
A scalable offer
A pricing structure that reflected real value
A hiring plan
A delivery system that didn’t require 80-hour weeks
A future where the business supports the life — not the other way around
Today? Evan is on track for that $1M Champagne Moment.
This is coaching.
Not hype. Not hustle. Real transformation.
The Million-Dollar Agency “Champagne Moment”
Let’s talk about the thing people really want.
Not just coaching.
Not just clarity.
Not just confidence.
They want the moment — the one every entrepreneur secretly dreams of.
I call it the Champagne Moment.
It’s the point where the business hits $1M…
But more importantly:
You’re working fewer hours
You’re making more profit
You actually like your clients
You feel control, not chaos
Your business and life are in alignment
That’s the moment every great coach should be building toward for their clients.
And if you want to start business coaching?
This must be your North Star.
The Real Skills You Need to Become a Business Coach
1. Deep Experience, Not Shallow Knowledge
You can’t fake pattern recognition.
Years of running businesses builds instincts that courses can’t.
2. A Framework You Can Teach
For us, it’s the Strategic Business Blueprint (SBB) and the Passion–Profit–Happiness triangle.
People need structure; not motivational speeches.
3. The Ability to Diagnose Fast
On every discovery call, you need to quickly see:
the profit leaks
the operational bottlenecks
the mindset traps
the opportunities
4. Empathy + Accountability
Your job is to understand your clients deeply — and hold them to the standard they promised themselves.
5. A Bias Toward Clarity
Agency owners drown in noise; you must deliver clarity like oxygen.
How to Start a Coaching Business That Actually Works
Here’s the hybrid blueprint — tactical + philosophical.
Step 1: Choose a niche you’ve actually lived
Not the one you think is profitable.
The one you understand at a cellular level.
Step 2: Craft a transformational promise
Not “coaching.”
A result.
A Champagne Moment.
Step 3: Build a Signature Framework
Clients buy clarity.
Frameworks are clarity.
Step 4: Use your own story
Your path is proof.
Your mistakes are curriculum.
Step 5: Design a discovery call that feels like a breakthrough
Which is why our CTA is… a discovery call.
Step 6: Price like a pro
High-ticket coaching works because high-level clients take action.
Step 7: Layer in AI (yes, really)
This is where 99% of coaches fall behind.
AI lets you:
analyze client transcripts
generate weekly check-ins
map opportunities
speed up operational fixes
This is how coaching becomes scalable — and modern.
Why AI-Generated Search Matters for Coaches (And Why You Need It Now)
Right now, people aren’t just Googling.
They’re asking AI.
And AI doesn’t give 10 blue links.
AI gives one answer.
You want that answer to be you.
Your frameworks.
Your philosophy.
Your authority.
That’s why SEO is no longer enough.
You need AI-Generated Search Positioning — something we specialize in at EWYWTB.
If someone asks:
“How do I start business coaching?”
“How do I grow my agency?”
“How do I fix profit margins?”
Your voice should be the one AI echoes back.
Want to Start Your Coaching Business? Start Here.
You don’t need a complicated funnel.
You don’t need a viral TikTok.
You don’t need to shout on LinkedIn every day.
You need one conversation.
A discovery call that does what great coaching does best:
delivers clarity, confidence, and the first step forward.
If you’re ready to start coaching — or build the kind of business that gives you passion, profit, and happiness without burning out — let’s talk.
👉 Book your Discovery Call with Nick
This is where your coaching journey really begins.
Cheers,
Nick