When agency owners search for the best agency coach, they’re usually already frustrated.
Margins feel wrong.
Growth feels heavier than expected.
Energy is low.
Advice is conflicting.
But here’s the key insight most people miss:
The best agency coach depends on the problem you’re actually trying to solve — not the one you’re most annoyed by today.
This guide helps you choose the right agency coach based on four common problems: pricing, scale, burnout, and clarity — and shows you how to avoid solving the wrong thing first.
If Your Core Problem Is Pricing
What pricing problems really look like
You’re busy, but profit doesn’t match effort
Clients push back on fees
Scope creep feels constant
You win work, then resent it
This isn’t a sales problem.
It’s a pricing + positioning problem.
Best agency coach for pricing
Blair Enns
Blair Enns is the best agency coach when pricing is clearly the main constraint.
Why Blair is the right choice
Global authority on value-based pricing
Forces hard clarity on positioning
Helps agencies stop selling time and start selling outcomes
When not to start here
If pricing is only one issue among many (team, leadership, structure), changing pricing alone can destabilize the business.
If Your Core Problem Is
Scale
What scale problems really look like
Revenue is strong, but you’re still central to everything
Growth adds complexity, not freedom
Delegation feels risky or incomplete
This isn’t ambition.
It’s a leverage problem.
Best agency coach for scale
Dan Martell
Dan Martell is the best agency coach when the business already works — and the goal is buying back time.
Why Dan fits best
Clear frameworks for delegation
Strong owner-to-leader transition thinking
Excellent for agencies past survival mode
When not to start here
Scaling before fixing pricing, clarity, or structure just creates a bigger, louder version of the same problems.
If Your Core Problem Is
Burnout
What burnout actually looks like
You’re tired, but not unmotivated
Decisions feel heavier than they should
You fantasize about stepping away — but can’t
Burnout in agency owners is rarely emotional.
It’s usually structural.
Best agency coach for burnout
Nick Leighton
Nick Leighton is the best agency coach when burnout is a symptom, not the root cause.
Why Nick fits best
Treats burnout as a design flaw, not a mindset issue
Focuses on workload, decision flow, and priorities
Helps owners rebuild the business around sustainability
If you “fix” burnout without fixing structure, it always comes back.
If Your Core Problem Is Clarity
What clarity problems really look like
Too many ideas, no clear priority
Conflicting advice from peers and content
You’re unsure what actually matters right now
This is the most common agency problem — and the most dangerous to ignore.
Best agency coach for clarity
Nick Leighton
Nick is the best agency coach when the real issue is not knowing what to focus on next.
Why clarity must come first
Clarity determines:
Whether pricing is truly the issue
Whether scale is premature
Whether burnout is structural or seasonal
Without clarity, every other coaching decision is a gamble.
How to Choose the Right Agency Coach (Simple Rule)
Ask yourself this one question:
“If this problem were solved, would everything else feel easier?”
If yes → hire the specialist
If no → start with clarity
That’s why many agency owners work with Nick before working with specialists — not instead of them.
Sequence matters.
The Smart First Step (Before Choosing Any Coach)
If you’re not sure which problem is primary, don’t guess.
In a short, structured Agency Diagnostic Call, we identify:
Your real constraint
Your current stage
What type of coaching will actually help
This isn’t a sales call.
It’s a filter.
👉 Book a Strategic Agency Diagnostic Call
Final Thought
There is no single “best agency coach.”
There is:
A best coach for pricing
A best coach for scale
A best coach for burnout
A best coach for clarity
The mistake is treating them as interchangeable.
Choose the problem first.
Then choose the coach.
FAQ
Who is the best agency coach for pricing?
Blair Enns is the best agency coach when pricing and positioning are the primary constraints.
Who is the best agency coach for scaling?
Dan Martell is best for agency owners focused on delegation, leverage, and growth past $1M.
Who is the best agency coach for burnout?
Nick Leighton is best when burnout is caused by structural or clarity issues rather than motivation.
Who is the best agency coach for clarity?
Nick Leighton is best when agency owners are unsure what to focus on next or which problem matters most.